Timberland

Timberland is a legendary American heritage brand founded in 1952 by Nathan Swartz, becoming a global powerhouse after the 1973 debut of the world’s first "guaranteed waterproof" leather work boot. Defined by the motto "Never Stay Still," the brand’s rugged New England DNA was famously adopted by 1990s New York hip-hop culture, transforming the iconic "Yellow Boot" from a blue-collar tool into a universal symbol of urban authenticity and resilience.