New Balance

New Balance is a titan of the footwear industry, founded in 1906 in Boston as an arch support company. Unlike many of its competitors, New Balance built its reputation on technical superiorities—such as offering varying widths for a perfect fit—and a "function over fad" philosophy. Today, it sits at the unique intersection of "Dad shoe" comfort and high-fashion hype, thanks to its Made in USA/UK lines and iconic grey-toned aesthetic.